x

Cuttie Cup, a menstrual cup brand, came to TacoBanana looking for help managing its social media and generating content that would connect with its audience.

From the beginning, we understood that this wasn't just a feminine hygiene brand, but an opportunity to build a deeper conversation around menstrual empowerment and education.

We started with a clear visual and content strategy , which evolved into something much more powerful: a brand with voice, attitude, and purpose.

We created an editorial line that spoke fearlessly , with empathy and freshness, and we developed influencer marketing campaigns with real women, which sparked conversation and closeness with their community.

In addition to growing online, we opened sales channels on Amazon and its website , and activated targeted advertising in these spaces. The results were immediate: the brand increased its sales tenfold in a matter of months, solidly positioning itself in a market that has historically been fraught with stigma.

Today, Cuttie Cup not only sells more. Its social media channels serve as a platform for support and conversation, where girls and women find answers, empathy, and content that normalizes and educates about menstruation.

An example of how a purposeful brand, when communicated clearly, can generate commercial and social impact simultaneously.