Fitzer sought to position itself as a drink that works equally well after a workout as it does on a night out. Our challenge was to visually ground this duality through a series of audiovisual pieces with powerful aesthetics, agile production, and clear messaging.

We developed three videos that reflect different moments in your consumer's lifestyle:

Valle de Bravo — water skiing:
A production focused on sports and vitality, with brand presence on the skis and the boat, starring an athletic figure who represents conscious and active consumption.

CDMX — DJ set at the helipad:
We filmed a live session with DJ Dehesa from high above the city. We delivered an extended 40-minute version and dynamic pieces for social media.

State of Mexico — concert in the forest:
In collaboration with Bamboo Life, we filmed an aftermovie for an outdoor music event, where the product was organically integrated into a festive and relaxed environment.

We handled the complete production of each piece, selecting talents that best fit the brand's profile, and adapting them for different digital platforms.

Fitzer is a case in point that demonstrates how a well-directed idea can be brought to life with clear visual storytelling, powerful executions, and a true understanding of the audience.

Below is a sample of the work we have created together.