IPSY approached us with a very clear challenge: to solve the monthly production of more than 60 to 70 pieces of content between photos and videos , maintaining the visual quality, editorial consistency and agility that its digital operation requires.

For over two years, we've been integrating our in-house directors, photographers, and creatives with their internal teams to work together from the creative roots.

We generate ideas, refine concepts, and produce high-impact campaigns , without neglecting the rhythm of your constant communication.

Among the most notable campaigns we've developed with IPSY are Pride , a visually powerful celebration with a diverse and inclusive approach; Day of the Dead , which connected with its audiences through cultural activations and influencers like La Wendy; and Christmas , a campaign emotionally aligned with its global community. We were also responsible for the brand's anniversary campaign , in which we created a narrative that celebrated its community and reinforced its identity as a relatable, vibrant, and ever-present brand.

These annual campaigns are designed to coexist and reinforce the Always-On line , with a strategy that allows for a seamless transition between major launches and daily digital conversations. Each campaign lives within the same communication line, generating a cohesive brand ecosystem.

We also developed executions such as Fake OOH in 3D , which reinforced IPSY's visual innovation on digital platforms.

This case demonstrates that when strategy, creativity, and production work as a single unit, it's possible to maintain quantity, quality, and consistency without compromising the brand vision.