When Izlah approached us, their challenge was clear: to consistently communicate the wide variety of flavors they were launching in their stores. Although they were recognized for their innovation, the brand was unable to align their communication with either their previous agencies or their internal marketing efforts.

We kicked off the collaboration with content creation sessions on our own forums, carefully curating the visual aesthetics of their products. But in-store content was also needed. So, we began unifying their communication across all touchpoints: social media, printed materials, and in-store displays.

During the pandemic, it was our initiative to double the volume of content. We proposed to the brand that we open a delivery channel in partnership with Uber Eats , which was a resounding success: online sales began to offset the drop in sales and became a key new source of revenue for the business.

In addition, we analyzed sales flows by season and built a strategy that optimized creative investment based on weather and seasonality . During hot weather, we increased visibility; during rainy seasons, we optimized resources. The brand thus understood that its operations needed to adapt to real consumption patterns.

We also proposed strategic partnerships with brands like Barbie and Oatly to expand our reach and better connect with their communities.

One of the biggest challenges was aligning the communications of 14 stores under a single calendar, executing six annual campaigns that require more than two months of advance planning.

Today, Izlah not only boasts a solid aesthetic and memorable campaigns. It also has a structured communication model that thrives both digitally and physically. A brand that has made the leap from operating its marketing month by month to building campaigns with structure, vision, and consistency.

Below is a sample of the work we have created together.