Proalmex came to TacoBanana looking for help structuring the communication of three key brands in its portfolio : Deliciosas, Nestea and Avena Rivero.

The first thing we did was develop a solid digital presence for each one, creating independent social networks and building their communication pillars , with creative freedom in both tone and use of color to visually stand out in the feed.

Each brand had a different approach:

Delicious
We created a fun, everyday, and appealing communication channel focused on homemakers. We positioned the product as part of their recurring purchase, allowing them to enjoy flavored water all month long.

We are currently developing the national "Break the Heat" campaign, managing everything from creative strategy to content planning, influencers, and giveaways.

Nestea
A well-known brand, but with zero digital presence. The mission was to relaunch it through photos and videos in multiple consumption contexts , reinforcing the idea that it can be consumed at any time of day. We also led the relaunch of Nestea Light, with a 360-degree campaign that combined social media and influencers, achieving significant follower growth .

Rivero Oats
Here, we develop communications focused on wellness and natural resources, appealing to more conscious consumers. We also opened a new B2B channel, targeting hotels and restaurants.

The strategy generated a significant number of commercial leads , opening new sales lines outside of traditional retail.

This case demonstrates how a good content strategy, differentiated by brand and aligned with real business objectives, can transform an underutilized portfolio into an ecosystem with presence, positioning, and tangible results.